Cool as icecream! Best Pratice for Magnum in Europe

We recently did a suite of expandable banner ads for the guys in Magnum, which we think turned out pretty nice. You can see the leaderboard version here.
The banner ads functioned as a full microsite within the expanded banner to promote their current campaign with Eva Longoria. It allowed users to watch a selection of videos, download wallpapers and look at exclusive photos of Eva.

To sweeten the whole experience, they were voted Best Practice for Magnum in Europe! It's always nice to know when your doing something right.

Here are a few of the screen shots from the other formats